Value Added
Our extensive network of professionals offer complementary services to help you grow your business.
Networking
Its not who you know that will make you a success, its who knows you!
We make sure you meet the right people and know what to say when you do!
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About marketing
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Some of the questions I am asked include those specific to a clients requirements.
I can do a lot of things; it's really up to you what we do. I prefer a collegial approach where we both try to solve the problem together. That way you learn what to do as we go along, and hopefully won't need me for that specific incident again.
I can promise to bring order to how you do business, improve awareness of your business and increase your sales
Generally I prefer that we work together on a project basis. Once we decide what we want to achieve, we both work towards the goal, discussing methods, sources and pooling information.
I find it best to meet one morning a week, to review, analyze and discuss the next steps. We both leave the meeting with action items. It's frequent enough for continuity, but not enough to interfere with your business.
On a large project, we may choose to meet more frequently.
That depends on what needs to be done and how much time you can devote to the solutions.
It's largely based on the length of time we work together. Devote 100%, and it will take less time than if you don't do what we agree needs to be done.
I charge for my services on a monthly basis, so it’s up to you to maximize your benefit. What you need to achieve may take one month or a year, it's up to you.
You are paying me for what I know.
We market your business together so you can find out what needs to be done and how to do it.
I think it's better for small business if you learn to do it yourself. That way you have an understanding of the process, the basics and how much work is involved so you can make educated choices on your own in the future. Entrepreneurs don't like to keep on paying.
Technically, you know what you know very well, but you don't know how to get the word out, how to sell yourself or your company. I do.
I do this all the time – I am an expert.
"Do what you know, hire the rest."
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Marketing Definitions
Itemized list of actions (daily, weekly, monthly, yearly) with a common outcome in mind.
In marketing, communications and activities with the goal being to increase sales and grow the business over a longer time frame (generally more than a year).
The ability to talk and listen to gather and disseminate information appropriate to the situation, and read the feedback including facial, body and all non-verbal cues.
Existing company, practise and market conditions are analyzed by an independent person for recommendations for change/improvement for the benefit of the business. They may pertain to how the market should be approached, or how the company should use personal to achieve results.
All the research, communications and activities involved in bringing your products or services to market.
This process lets a business focus on the best market options and the best way to maximize the benefits of the greatest opportunities to increase sales and income.
This includes introductory and sales letters, brochures, flyers and folders, business cards, postcards, almost anything printed with your company name and information.
Communication and behavioural skills associated with networking, including a positive attitude, curiosity about the people and businesses around you, manners and a firm handshake. Includes the ability to make connections and 'think outside the box'.
Also called the 30 Second or 60 Second Elevator Speech. This is the brief introduction to your business given while in a networking situation. It includes who you are, the name of your business, what you are selling and to whom, and may include the benefits, a couple of words about your ideal customer and your contact information.
Products or services a business has not previously sold
A geographic area not yet exploited as a target area for sales.
The communication and behavioural skills required to talk to a group of people, illustrating information about something. Includes verbal and non-verbal mannerisms, the correct vocabulary and grammar, and the ability to use tools such as whiteboards, easels, projectors and other items to maximize the message with a professional outcome.
This could be a sales meeting, marketing meeting, promotion put on by a vendor, a conference by an association, involving meetings where technical and promotional information and plans are presented or discussed.
The definition is subjective. Small business usually refers to an entrepreneurial organization with a relatively small volume of sales. A medium size business is more quantifiable, with employees ranging in the 100-500 area. In Guelph and Wellington, 95% of all businesses have fewer than 5 people and fewer than 5% have more than 1,000 people, so there are mainly small and medium size businesses in the area.
An exhibition organized so that companies can showcase and demonstrate their products and services. In addition to the exhibition, may include information or discussion sessions.
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