How to sell my service?
The businesses that were one or two person operations were started by people disillusioned by working for someone else, they felt they could do it better and they could, but they couldn't market their services. Small business people know what they know very well, however, they can't communicate it and so they can't sell it. It's a different skill set. Their personalities were introverts, not the extrovert of a sales and marketing person.
Small business problem
I discovered that the businesses were small and mostly one or two person businesses. I also discovered that the businesses did not have the types of positions that could use my skills because they were not big enough, nor of the same level I was used to.
Vision and Results
"l met Margaret when she was with the Chum Satellite broadcasting group. She was a positive, self motivated professional sales leader. Her creativity and communication skills in a highly competitive and fast paced industry enabled her to increase sales and profitability, gain market share, while understanding and serving the customers’ requirements. Flexibility, engaging, motivated, strategic planning are some of her attributes she brings to you. For new business development she brings a vision and results in offering proven consulting practices in successfully moving respected businesses to the next level."
Ron Pines, Owner, Corporate Search Group
About Margaret Pennyfather
Marketing Consultant for Small Business
Margaret Pennyfather was educated at York University where she obtained an Honours BA in Urban Studies and Geography. Margaret found her studies in Demographics and Urban Behaviour are the basis of Business Marketing and Advertising and was able to successfully use the knowledge in her career.
Returning to York University with the Canadian Institute of Management with studies in Business Management, Margaret then obtained the Professional Designation of Certified Industrial Manager.
I like People
"I like people. People fascinate me. I collect people. You have to like people for success in Sales and Marketing".
Margaret Pennyfather received excellent formal sales training (first major position was with a 3M company, and was trained in the Xerox Method – Feature, Advantage, Benefit), and took to sales naturally. Additional training included seminars and the Integrity Selling Program.
Employed in both Corporate and Entrepreneurial Environments, Margaret Pennyfather's experience includes Business Development, opening territories and growing companies from 5 to 35 employees, with multi-level responsibilities from concept through design, sales, and execution. She has been responsible for over 500 accounts at a time. Sole proprietorships have benefited from Margaret's expertise in changing direction, opening doors for the first time, improving in quality and increasing quantity of business.
My First Love is Business to Business
"I focus on my strength of being effective in business development. When I moved out here, I discovered most businesses were small, mostly one or two person businesses. I also discovered that larger businesses did not have the types of positions that could use my skills because they were not big enough, nor of the same level I was used to. Being committed to the area, I found a way that local businesses could benefit from my expertise and opened my business, helping small and medium size businesses find direction, create strategies and grow their business with immediately actionable steps."
Celebrate Other’s Success
Margaret Pennyfather celebrates the success of her clients: "I get a kick out of seeing a business I have helped with Marketing take off on its own and succeed. It proves my point."
First Job A Lasting Experience
Margaret Pennyfather started her working career like many others; her first job was in the local drugstore, working for the town's mayor who happened to own the store. The first thing she learned was how important the customer was to the success of the business and that relationships were everything. She learned about finding needs, customer service, and the power of networking and local politics. A well-rounded education for anyone wishing for success in a network marketing company.
Marketing Network Associates
Based on the need for her skills and experience, and her commitment to offering her skills to help develop business in this area as a Strategic Marketing Consultant Margaret Pennyfather started Marketing Network Associates. Her provision of assistance as a Business Plan Consultant has led to very real success for a number of businesses.
There is real evidence of successful application of her skills in different situations:
Why not take advantage of this unique opportunity to grow your business and for an appointment today?
- Helped to increase business for over 2 dozen small businesses
- Brought businesses to market
- Provided consulting expertise to upgrade businesses
- Increased activity in every business
- Contacts provided as a Consultant to a Marketing Network led to sustainable growth.
- Director of Business Development (2 years) for Junior Achievement of Guelph and Wellington resulting in increased awareness, more volunteers from a wider area, a greater number of programs and increased funding year over year, plus a sizeable grant.