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Elevator Speech – Your First Sales Pitch
Your Elevator Speech is your first sales pitch to someone new and you want to take the opportunity to make it meaningful. You must be flexible and remember who the listener is. Remember “What’s In It For Me” (WIFM).
In the space of the 30 or 60 seconds, you need to give people the reason to want to know more about you and your business. Have some variations worked out because the reasons will vary, depending on where you are and with whom you are speaking. A Business After Hours where you meet different people is different to a regular event like a Breakfast Network Club where you want to tell the same people different things about your business.
There are basically 3 parts to an Introductory Speech:
- Identification - Your name and the name of your company.
- Definition - What do you do and for whom, in non-technical jargon.
- So What? or WIFM - Why should the listener want/need to know you?
Suggested Outline:
- My name is ____________; my company is ______________________________.
- I help businesses do something to benefit them by helping them with a problem by accessing a skill I offer
- You need to know me so that you can olve your problem, improve performance, save money/increase income and make your business more profitable.
To put it into action, write out a basic speech using the outline and then create variations, thinking of the types of clients you want to service. Remember - People only listen to 125 words a minute, so choose your words carefully and speak slowly.
Margaret Pennyfather is an experienced Sales and Marketing Professional with exposure to a wide range of businesses. Her Sales and Marketing Consulting Services are available to businesses from Marketing Network Associates and can be reached via email at consulting@marketingstrategiesnetwork.com
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