Value Added
Unique ability to draw conclusions from data to extrapolate a plan of action…
Paul Benning, Business Owner
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Marketing strategy
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Zero Based Marketing Strategy
Your Marketing Plan is Your Roadmap
The way you do your business marketing is as individual as you are. We have to spend time working together on your marketing strategic planning process so the plan reflects You and Your Values, and contains the elements necessary for your success.
- It can be a simple or as detailed as it needs to be.
- It records your policies.
- It maps out the route you want to take to success
- It can be Business to Business Marketing or Business to Consumer Marketing
- It details who you are, what you want to do and how you want to do it.
Tools for Success
The successful business plan secret strategy includes key tools:
- Personal Introduction
- Marketing & Promotional Material
- Networking Skills
- Presentation Skills
- Communication Skills
- Public Relations Writing
- Marketing Strategy
- Activity Plan
- Regular Reviews
After We Complete Our Work You will Know
- What you are selling,
- The price (and your costs),
- Where you are selling it and to whom,
- How to tell the world about it.
You Will Have
- A Guide
- Framework
- Direction
- Your Own Roadmap!
Recession a Great Opportunity to Remain Up to Date
This fall I had some terrific opportunities to participate in meetings where the economic development plans for Guelph and Centre Wellington were formulated and announced.
Guelph recently announced their Ten Year Strategic Development Plan would focus on encouraging development in three areas: IT, Finance, and AgriTech/BioTech. With such a broad spectrum, the vertical integration and encouragement of alternate energy, this means many occupations at all levels which translate to jobs for all levels. The Golden triangle is the fastest growing area in Canada, and this will keep it in the forefront.
Centre Wellington held a fall Economic Development Conference to find out the key concerns. Quality of life and business in the Agricultural Base and the health of the small communities scattered throughout were in the forefront. Opportunities for youth, choice in jobs for everyone and stability gained through vertical development of AgriBased industry, and upgrading of the infrastructure were seen as the way to accomplish the goal.
One third of Guelph’s Market is outside the city, and if this is accomplished in each of the Townships in Wellington County, it will make for a stable economy.
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